在与润泷科技合作期间，塑造品牌视觉形象是一件十分重要的任务。这一个项目是在我们完成了润泷产品设计后，甲方新提出的设计需求。拓展配色、提出设计元素、提供字体搭配建议都是这一项目的核心内容。这个设计项目里包含了包装、说明书、APP UX、企业VI、企业及APP LOGO等多项内容。
The front side of the Rayloc Smart home kit has been recreated in a smart way. Based on our customer’s requirements, we have revamped the home kit in a new, completely minimalistic box featuring a high-quality product rendering illustration. With this, we accented the overall function of the product and gave maximum attention to detail. Lastly, we added a unique abstract electronic wave that crosses all over the box - signifying the connection features of the whole product line. The end result is a modern and appealing finish.
The back side of the box is presenting informational contents of Rayloc's products. In the compositing, The visual priority represents different sections and all in a consistent design language. The unique gradient color scheme has been added in every detail in both front and back side of the box to represent "The color of Rayloc."
研究 | 包装
汲取 | 元素
"Communication is the key; There are no short-cuts in good product designs. Good connection between our team members and customers is very very important. During our earlier research phase, we communicate the design trends, and we sent hundreds of world-top design samples to our customers to evaluate. In the end, we are not only delivering a trending concept but also fit into our customer's preference and goes beyond their expectation."