​项目简介:

在与润泷科技合作期间,塑造品牌视觉形象是一件十分重要的任务。这一个项目是在我们完成了润泷产品设计后,甲方新提出的设计需求。拓展配色、提出设计元素、提供字体搭配建议都是这一项目的核心内容。这个设计项目里包含了包装、说明书、APP UX、企业VI、企业及APP LOGO等多项内容。

包装正面设计

The front side of the Rayloc Smart home kit has been recreated in a smart way. Based on our customer’s requirements, we have revamped the home kit in a new, completely minimalistic box featuring a high-quality product rendering illustration. With this, we accented the overall function of the product and gave maximum attention to detail. Lastly, we added a unique abstract electronic wave that crosses all over the box - signifying the connection features of the whole product line. The end result is a modern and appealing finish.

 

包装背面设计

The back side of the box is presenting informational contents of Rayloc's products. In the compositing, The visual priority represents different sections and all in a consistent design language. The unique gradient color scheme has been added in every detail in both front and back side of the box to represent "The color of Rayloc."

 

开箱体验

优秀的开箱体验是客户对产品留下好印象的第一步。对于一款‘多合一’的智能家居产品而言,整齐的布局,详细到位的说明书能让客户对功能一目了然。同时,合理的包装可以让客户很快的完成产品安装并投入使用。这种友好的用户体验会增加品牌粘性。

​研究 | 包装

​汲取 | 元素

"Communication is the key; There are no short-cuts in good product designs. Good connection between our team members and customers is very very important. During our earlier research phase, we communicate the design trends, and we sent hundreds of world-top design samples to our customers to evaluate. In the end, we are not only delivering a trending concept but also fit into our customer's preference and goes beyond their expectation."

展示 | 步骤

Copyright © 2018 BY HOZO DESIGN. Co.   All rights reserved

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